Ad placement

One of the best locations on a web page to place an ad is where the visitor is most likely to be looking for more information.
When you first open up one of your web pages, where does your attention immediately focus? That is where you want to place an ad.
Ads that seem to do the best seem to be ads which are inline with the other content that is on your page. Even though this is the best way to place ads on your page, you may find it difficult to do this throughout your entire web site. The best way to position ads across an entire web site is usually by using Shared HTML (shtml) and Cascading Style Sheets (CSS). Using these aids in the positioning of ads appearing in relatively the same positions throughout a range of web pages inside your web site.