Even a small increase in your Click-Through-Ratio can potentially result in a large increase in revenue. If you raise your CTR of 1.0 to a CTR of 1.1, that should result in a revenue increase of 10%. There are quite a few on-page factors that can affect your Click-Through-Ratio. Some of these factors include:
- Ad placement- Where are your ads placed on your site? WIll visitors be more likely to notice them, or ignore them?
- Ad color- Do your Ads blend in with your site, or do they stick out like a sore thumb?
- Ad unit style- Does the style of your Ad units correspond with the style of your web site?
- Total number of links- Do you have too many links, or too few?