This is a normal fact that if you are a regular visitor of a website then you usually just ignores the Google AdSense ads and read the content and then close the page without clicking any ads because you know where AdSense ads are placed. This is called color blindness. Similarly if you are an AdSense publisher then you must want to get more clicks from every of your visitor.
But the same fact, that if your visitors are regular on your website then they will possibly ignore your ads to click, because they know which place is for AdSense ads.
Don’t worry, you can easily reduce this problem by using a Google AdSense’s alternative color technique. Google officially support 4 different colors to rotate for any ad. So every time of a ad impression, the color palette of ad will change between those 4 schemes you have selected for that ad.
Using this Feature
To use this feature, simply go to AdSense account
then go to Setup page
Select your Ad size, and when choosing the color palette simply click the “Multiple Color Palette” option and you will be redirected to another page. From where you can select more than one color pallet for your ad by holding down the CTRL button of you keyboard.
Just copy and past the code on your website and see the results.
This is an excellent way to improve your Click though rate even if a visitor is new or old. Because every time different link and background colors will be displayed whenever a page reloads. The new color scheme generated every time, will prevent the color blindness and attract the visitor to generate a click and give you some bucks($$).